Remake the Display AR Mobile App
Company:
Ubiquity6, Inc.
Role:
Product Designer
Dates:
2018 - 2019
Description:
I was the first traditional Product Designer at Ubiquity6. I reimagined and redesigned our mobile app and organized our design system. (Images and videos are blurred to protect Ubiquity6's IP.)
Personas
During the Magritte exhibit at the SFMOMA in 2018, Ubiquity6 unveiled a technical proof-of-concept demo. To create an exceptional mobile AR app for consumers, we had to deeply understanding our users' desires, experiences, and goals. I created personas as a tool to help us align our decisions with our customers' perspective on the world.
User Flow Analysis
While creating personas, I also analyzed the current app's user workflows. The workflow diagram highlighted core functionality buried 2 clicks deep in the app. This analysis drove the new information architecture I created to optimize the user experience.
Information Architecture
The user flow work drove a new information architecture. I structured the new IA around AR content discovery, AR content interactions, and standard app infrastructure like profiles, settings, and notifications.
Lo-Fi Wireframes
With stakeholder approval for the new IA, I began low fidelity wireframing in Sketch. A master/detail design emphasizing AR content discovery with AR content metadata encouraged AR content interaction.
Lo-Fi Prototypes
With wireframes that embodied the new IA, low fidelity prototyping in Principle followed. The prototype tested live video as well as horizontal and vertical swiping. The 2-axis swiping was important to personally experience. Prototyping drove subtle but critical navigation and information layout changes.
Hi-Fi Wireframes
Working on a compressed timeline with a remote contract visual designer, we updated Display's visual style. More visual design explorations followed and combined with high fidelity prototyping.
Hi-Fi Prototypes
High fidelity prototyping helped explore motion, animations, and microinteractions. Combined with the updated visual design work, a production-ready app came into focus.
