Company:
zSpace, Inc.
Role:
Design Lead & Manager
Dates:
2011
While our standard demos were hugely successful, we needed to prove that zSpace wasn't a toy. Based on market and user research, we decided to embed zSpace in Autodesk Maya to demonstrate zSpace's productivity gains in the Media&Entertainment market for 3d modelers and animators.
I conducted a workflow anaylsis of professional 3d modelers and animators while they executed simple, everyday tasks. The result of my analysis was a list of their most commonly-used Maya features and this list became our MVP.
To verify our MVP, I conducted a usability study on the Maya+zSpace product. The 12 subjects were professional 3d content creators. The study provided key insights to fine-tune our design and prioritization of feature enhancements including:
A second usability study was conducted on these new enhancements using Maya instructors (who also worked for companies such as Disney, Pixar, and ILM). This study confirmed our previous efforts, exposed areas needing greater effort, and produced detailed recommendations for turing Maya+zSpace into a product with distinct business value including:
From this research, we concluded that creating a general-purpose tool would take more effort than zSpace was prepared to invest.
(The video examples provide the view from one 'eye' rather than a stereoscopic experience.)